Growth strategies
Growing a business without a clear commercial strategy is expensive. You end up chasing the wrong customers, entering markets you are not ready for, and investing in the wrong things. We help you work out where the real growth opportunity is and how to go after it in a way that is costed, staged and grounded in reality.
What's included
The scope is shaped to your situation, so the specifics shift between engagements. A typical scope of work covers:
- Market and competitive analysis to identify where the real growth opportunities are, and where the risks are higher than they look.
- A growth strategy that is specific about the customers you are targeting, the value you are offering them, and how you will reach them.
- Commercial modelling to size the opportunity and make the investment case clear before you commit resources to it.
- An implementation roadmap with clear milestones, owners and decision points so the strategy actually gets executed.
Who it's for
This service is for business owners and leadership teams who are ready to grow but want to do it with more confidence and less guesswork. That might be a business that has been growing organically and wants to accelerate, a business looking to enter a new market or customer segment, or a business that has been through a difficult period and needs a clear forward plan.
How we typically engage
Every engagement is tailored, but the shape stays the same.
Understand
We look at the market you operate in, the customers you currently serve, and the competitive dynamics that will shape your growth options. We look for where the opportunity is real and where it only looks real from the inside.
Articulate
We work with your leadership team to define the growth strategy, make the key choices explicit, and build the commercial case that supports the investment.
Implement
We support the early execution of the strategy, helping you stand up the capability, partnerships or channels needed to get the growth plan moving.
Embed
We put in place the commercial metrics and the review cadence that keep the strategy honest as the market responds and conditions change.
Frequently asked questions
How is this different from strategic business planning?
Strategic business planning covers the full direction of the business. Growth strategies zoom in on commercial expansion: new markets, new customers and new revenue streams. The two often go together, but not always.
How long does a typical engagement run?
It depends on the scope. Shorter, well-defined pieces of work can be completed in a few weeks. Larger transformation programs typically run several months, and some run across multiple years. We agree the shape and timeline before we start, with checkpoints along the way.
How do you price your work?
Fixed scope and price for well-defined work, and time-and-materials for discovery and longer programs. We always agree the commercial model in writing before we start.
Will I be working with the senior consultant who scopes the work?
Yes. We also tailor the consultant skillset to your needs and budget, so you get the right mix of experience for the engagement without paying for more than you need.
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